Novartis Gehry Building Environmental Graphics
Basel, Switzerland, 2007-2009.
Role: Art Director

After winning the competition, 2x4 was awarded the contract to produce extensive building graphics in Frank O. Gehry’s new human resource building on the Novartis Campus in Basel, Switzerland. Since this building is intended to be the centerpiece for Novartis’s $2.5 billion retooling and expansion of the Basel research campus, we saw this project as both an environmental graphics project for the building, and as a branding project for the campus itself.

The project includes multimedia installations, several integrated architectural patterns, and a comprehensive interior and exterior building signage program.

Project completion is scheduled for Spring 2009.